When we talk about the smartphone industry, a decade ago, it was Apple that was dictating its future. Back then, Apple was considered to be the smartphone brand that would spearhead innovation, and be the torch-bearer. However, Samsung’s foray into the smartphone industry saw both the tech giants lock horns, and trade figurative blows. From targeted ad campaigns to tussles inside the courtrooms, both brands knew that they had to out-do each other to have a significant say in the smartphone industry.

A decade has passed, and not much has changed. Both Apple and Samsung are still the torch-bearers, setting standards in the industry, especially in the premium segment. When one wants to purchase a luxury phone, they mostly turn to two models — the iPhone, or the Samsung Galaxy S-series phones. So this raises an important question: are iPhones better than Samsung’s models? Or does Samsung have the upper hand when it comes to premium and luxury phones over the much-vaunted iPhone? We try to decode this mystery.

Ease of use
Both iPhones and Samsung’s premium phones come with an excellent user interface and are fairly easy to use. However, when it comes to customization, home-screen set-up, and the appearance of the home screen, we have to lean towards Samsung phones.

Security
It is a known fact that Apple devices offer more security, and are generally better (regardless of what model we are comparing them against) when it comes to data protection. iPhone models, such as the Apple iPhone 11 also offer better touch ID, along with better face recognition. The other important factor to consider is that for an iPhone user, there is less risk of downloading apps with malware and spyware, as compared to Android mobiles. That said, Samsung phones are also very secure, but iPhones often win this argument hands down.

Design and aesthetics
If you are someone that cares a lot about how your premium phone should look (and you should, given the amount you’d spend on them), both iPhones and Samsung phones are on equal footing. iPhones and Samsung’s Galaxy S-series phones, or its new Flip Z phones are luxury models and are hence extremely impressive to look and feel. Whether we talk about the display, finishing, camera placement, or just the colors, you can’t say one brand is the out-right winner.

Cameras
iPhones may not come with 64MP or 108MP rear cameras or offer 100x hybrid zoom capability, but they are still some of the best-in-class cameras purely because of how the hardware and software are optimized. Samsung on the other hand also offers exceptional cameras, including the high-end 108MP rear camera with the Samsung Galaxy S20 Ultra. Both phones have their own advantages, so it is difficult to say which phone is better in terms of camera quality.

Storage and battery
In terms of storage, RAM, and battery, the clear winner is Samsung. With 12GB RAM, 256GB internal storage, and 6000mAh battery capacity, Samsung phones are the clear winners, but they would win over any other smartphone in the market. iPhones come with around 6GB RAM and only pack around 3,500 - 4,500mAh batteries, which means that Samsung phones can last longer as compared to iPhones.

Both Apple and Samsung have their legion of loyal customer base that will buy their latest gadgets. You can also purchase the latest iPhone or Samsung Galaxy S-series phone by shopping on the Bajaj Finserv EMI Store. Use the Bajaj Finserv EMI Network Card, and divide the cost of the phone into easy EMIs.